“Three reasons why we use Shaun for our B2B Sales training with all our department’s… it’s Practical, it’s Real and most importantly, it Works.

If you are looking for a Sales Trainer who just sits sales executives in a training room for a day or two, quoting techniques listed in the latest bestselling sales book, Shaun is not for you. However, if you are looking for someone to focus on the practical development of sales executives selling to companies, to take them to their next level, I highly recommend Shaun.”

NANA YAW, Senior Manager, Suite & Premium Sales, San Francisco 49ers


“Shaun has worked with our sales teams for a number of years now, primarily inducting new team members into the sports sales industry and applying tried and trusted pro-active sales techniques that are specific to the corporate market. I would recommend his services to any sports club that is seeking to create or develop a pro-active business sales culture within their teams.”  

Nicola ADKIN, Head of Hospitality & Events Sales, Manchester United FC


“Shaun has been a tremendous partner in helping us develop and implement a successful business sales process that has helped us achieve record setting results. His personalized approach with each member of our premium sales team is very impressive and sets him apart from his competition.  Despite a funny accent, the guy is a true industry expert”  

Jake Vernon, Vice President of Sales & Service, Minnesota Timberwolves and Lynx


“Just wanted to say thank you for the personal training yesterday; It has worked already! I have just sold two hospitality tables with call back times set for the end of today with two other companies” Many West. Business Development, Manchester United FC.


“Shaun Graham training has been a centerpiece of our sales process for several years because it gets results.  From initial contact, running a meeting, to closing a deal, his approach and principals have been pivotal to our success.”

RYAN SEMBER, Director, Premium and Suite Sales, Atlanta Hawks & Philips Arena


“I have no hesitation in recommending Shaun as a sales trainer for corporate sales people in sports. What I love about Shaun is his practical, no nonsense approach to the sales process. He’s tactful, to the point, and presents his methods in a simple yet effective tone. Shaun has experience in the corporate sales world and it shows within his techniques and overall body of work. Simply put, he gets it, he walks the walk, and is very much hands on when working with our sales team, which my sales executives love. Shaun is among one of the best in the business. We will continue to work with Shaun and Synergy”

KENNY KOPERDA, Senior Director, Ticket Sales, New York Mets


“Here’s a success story for you…3 meetings booked within a hour on the phone today. Your technique that you passed along whilst working with me is amazing!” Kevin Eason. Suite Sales Executive, Toronto MapleLeafs


“Shaun has worked with my Suite Sales and Service team on a regular basis. I have no hesitation in recommending Synergy as, what makes a difference is that he backs up all his training sessions by actually making calls alongside my Sales Executives and goes out on the road with them to meet with prospective clients. Real world practical development not just quoting fortune cookie techniques from a sales book”

SIMON HUNTER, Head of Venue & New Stadium Development, Chelsea FC


“Shaun has done a great job working with our group over the years. Shaun specializes in working with our sales people that have some experience but are ready to take it to the next level. I would recommend Shaun highly.”

JEFF TUCKER, Vice President of Sales, San Francisco Giants


“As I began building the B2B sales staff and culture here, Shaun was #1 on my list to bring in to help train the staff.  He is an elite trainer because he works side by side with the reps, making calls, going on meetings and helping with all aspects of the sale.  A lot of trainers can tell you how to do it, Shaun shows you how to do it.   The time my reps have spent with him are so impactful and he has been a true difference maker.”

SARA DANIEL, Vice President, Ticket Sales, Carolina Hurricanes


“We use Shaun for one reason…he gets it.  He effectively coaches our sales team on how to generate new sales from the business world and our service team on how to retain and grow their clients’ investments with us through practical guidance and applied knowledge. His recommendations have enhanced overall team performance and individual achievement. Simply put what Shaun does is not theory, it works!”

MICHELE KAJIWARA, Vice President, Premium Seating, AEG STAPLES Center (LA Lakers & Kings)


“I wanted to shoot you over a quick note and let you know that the meeting you accompanied me on (law firm) resulted in a successful sale of $15k. I appreciate all the work and insight in helping me on that meeting, fantastic!”

Anthony Marino, AE Business Development, Carolina Hurricanes


“I have worked with Shaun for the last two years with our Sales and Service executives. His experience and focused area being corporate, means his methods are markedly unique and usable. At last, a sales trainer who goes beyond just quoting techniques in a training room but actually does hands on training showing the practice of those techniques in a useful way for the real world.”

Qiava Martinez, VP, Suites & Premium Seating Sales and Service, Raiders


“I wanted to thank you for your help in our meeting on Tuesday. They signed on at almost $200k per year. I also received a contact back from (company) today to become a full Partner…your practical advice on gaining a commitment really worked, thank you.”

Dave Krueger. Corporate Sales Executive, Houston Rockets


“Shaun has completely changed our team’s approach to selling BtoB with great results.  He teaches how to effectively reach business prospects and gain sales through the use of meetings.  Shaun not only teaches the art of the gaining the meetings, but will actually sit down with our account executives making calls and go on their meetings (at the Ballpark and out in offices) with prospects”   

PAUL ADAMS, Senior Vice President, Ticket Sales & Service, Atlanta Braves


“Shaun truly customizes his training to the needs of our team.  He takes a unique hands-on approach to B2B sales training that allows our staff the rare opportunity to connect with a consultant on a one-to-one basis.  His thoughtful and candid feedback is also tremendously beneficial to our young team of sales managers.  I’d highly recommend Shaun to any organization.” 

BILL HANNI, Vice President, Ticket Sales & Service, Monumental Sports (Washington Wizards & Capitols)


One-to-One Development

An important distinction is the ability of the trainer to coach knowledge, skill and process not just focus on the technique. Whether with sales or service executives we “show” as well as review; this means that we actually pick up the phone … [READ MORE...]

Sales Floor Group Development

Sales trainers have to take an active and regular role in coaching new skills and processes. In other words, create the “learn, then do” opportunities needed to develop new behaviors. Full participation and involvement by the sales executive … [READ MORE...]

Interactive Training Room Sessions

Training room work has its place but it is simply a catalyst for development not an end in itself. We bring real world examples into the training room that is relevant today and always adapting to the continually changing buying environment. We … [READ MORE...]

What Clients Say About Synergy

"We have had a number of good trainers in over the years but what makes the difference for us with Synergy is the real world practical background experience of both the business and sports world that Shaun brings." - Mike Setser, Sr. Director Corporate Sales, San Antonio Spurs  [READ MORE...]