A Training Room Session is Simply a Catalyst…Gaining an Actual Sales Return on that Session is at the Center of our Development Process

We work with over 100 sports organizations across all the major leagues in three different countries focusing on maximizing sales from todays CORPORATE MARKET

We believe that whilst the right sales training room course is a key ingredient; on its own it can never be the magic bullet. Whether working with sales teams selling Sponsorship, Suites, Premium Seating, Season Tickets or Group Tickets, to achieve sales and revenue growth, training is a development process, not a one-off event. The secret to sales training that makes a real difference today has less to do with what goes on in the training room and more to do with what the sales executives do before and after the training room seminar.

Synergy Sales Solutions sales process evolved in the mid 2000s when there was a radical shift in commercial prospect consciousness that dramatically redefined everything we know about selling to businesses and fundamentally altering the corporate sales rules.

New approaches and different techniques are required to gain access. Sales approaches that have worked for years are no longer as effective, in fact they actually create more obstacles because it is not all about clever tricks and techniques with today’s corporate managers.

Why? Because Business People are not Stupid!  [Read More…]

“We use Shaun for one reason…he gets it.  He effectively coaches our sales team on how to generate new sales from the business world and our service team on how to retain and grow their clients’ investments with us through practical guidance and applied knowledge. His recommendations have enhanced overall team performance and individual achievement.  Simply put what Shaun does is not theory, it works!”

Vice President, Premium Seating, AEG STAPLES Center (LA Lakers & Kings)

“I wanted to shoot you over a quick note and let you know that the meeting you accompanied me on (law firm) resulted in a successful sale of $15k. I appreciate all the work and insight in helping me on that meeting, fantastic!”

Anthony Marino,
AE Business Development, Carolina Hurricanes

“I have worked with Shaun for the last two years with our Sales and Service executives. His experience and focused area being corporate, means his methods are markedly unique and usable. At last, a sales trainer who goes beyond just quoting techniques in a training room but actually does hands on training showing the practice of those techniques in a useful way for the real world.”

Qiava Martinez,
VP, Suites & Premium Seating Sales and Service, Raiders

“Thank you for working with our sales teams this month Shaun. Very practical for real world B2B sales. I can tell you that the reps attribute $101,000 in new sales directly to your training and specifically to closing. Amazing!

Marc Leost, Director of Sales & Executive Suites, Calgary Sports & Entertainment

“Shaun has completely changed our team’s approach to selling BtoB with great results.  He teaches how to effectively reach business prospects and gain sales through the use of meetings.  Shaun not only teaches the art of the gaining the meetings, but will actually sit down with our account executives making calls and go on their meetings (at the Ballpark and out in offices) with prospects”

Senior Vice President, Ticket Sales & Service, Atlanta Braves

“Shaun truly customizes his training to the needs of our team.  He takes a unique hands-on approach to B2B sales training that allows our staff the rare opportunity to connect with a consultant on a one-to-one basis.  His thoughtful and candid feedback is also tremendously beneficial to our young team of sales managers.  I’d highly recommend Shaun to any organization.”

Vice President, Ticket Sales & Service, Monumental Sports (Washington Wizards & Capitols)


Specialized Area




Sponsorship, Suite,
Premium/Season Tickets,
Groups, Inside Sales,

One-to-One Development

An important distinction is the ability of the trainer to coach knowledge, skill and process not just focus on the technique. Whether with sales or service executives we “show” as well as review; this means that we actually pick up the phone … [READ MORE...]

Sales Floor Group Development

Sales trainers have to take an active and regular role in coaching new skills and processes. In other words, create the “learn, then do” opportunities needed to develop new behaviors. Full participation and involvement by the sales executive … [READ MORE...]

Interactive Training Room Sessions

Training room work has its place but it is simply a catalyst for development not an end in itself. We bring real world examples into the training room that is relevant today and always adapting to the continually changing buying environment. We … [READ MORE...]

What Clients Say About Synergy

"We have had a number of good trainers in over the years but what makes the difference for us with Synergy is the real world practical background experience of both the business and sports world that Shaun brings." - Mike Setser, Sr. Director Corporate Sales, San Antonio Spurs  [READ MORE...]