
A Training Room Session is Simply a Catalyst…Gaining an Actual Sales Return on that Session is at the Center of our Development Process
We work with over 100 sports organizations across all the major leagues in three different countries focusing on maximizing sales from todays CORPORATE MARKET.
We believe that whilst the right sales training room course is a key ingredient; on its own it can never be the magic bullet. Whether working with sales teams selling Sponsorship, Suites, Premium Seating, Season Tickets or Group Tickets, to achieve sales and revenue growth, training is a development process, not a one-off event. The secret to sales training that makes a real difference today has less to do with what goes on in the training room and more to do with what the sales executives do before and after the training room seminar.
Synergy Sales Solutions sales process evolved in the mid 2000s when there was a radical shift in commercial prospect consciousness that dramatically redefined everything we know about selling to businesses and fundamentally altering the corporate sales rules.
New approaches and different techniques are required to gain access. Sales approaches that have worked for years are no longer as effective, in fact they actually create more obstacles because it is not all about clever tricks and techniques with today’s corporate managers.
Why? Because Business People are not Stupid! [Read More…]
1
Specialized Area
B2B
3
Countries
USA
UK
Canada
6
Departments
Sponsorship, Suite,
Premium/Season Tickets,
Groups, Inside Sales,
Service/Retention

One-to-One Development
An important distinction is the ability of the trainer to coach knowledge, skill and process not just focus on the technique. Whether with sales or service executives we “show” as well as review; this means that we actually pick up the phone … [READ MORE...]

Sales Floor Group Development
Sales trainers have to take an active and regular role in coaching new skills and processes. In other words, create the “learn, then do” opportunities needed to develop new behaviors. Full participation and involvement by the sales executive … [READ MORE...]

Interactive Training Room Sessions
Training room work has its place but it is simply a catalyst for development not an end in itself. We bring real world examples into the training room that is relevant today and always adapting to the continually changing buying environment. We … [READ MORE...]

What Clients Say About Synergy
"We have had a number of good trainers in over the years but what makes the difference for us with Synergy is the real world practical background experience of both the business and sports world that Shaun brings." - Mike Setser, Sr. Director Corporate Sales, San Antonio Spurs [READ MORE...]